The social, economic and public health costs of pretending we can live normally by ignoring COVID-19 are not sustainable.

We think more people would benefit from excellent protection if the popular 3M Aura respirator was available in black, so we've written to the CEO of 3M and provided a template for you to do the same.

SARS-CoV-2 is now circulating out of control worldwide. The only major limitation on transmission is the immune environment the virus faces. The disease it causes, COVID-19, is now a risk faced by most people as part of daily life.

What if SARS-CoV-2 continues to infect us even after the initial symptoms fade?

Send this letter to your local healthcare providers to encourage better protection of staff and patients from COVID-19.

Admitting we have a problem is the first step to solving the problem. If we don’t recognize the challenges posed by SARS-CoV-2, the virus will continue to disrupt our way of life and exact a hefty toll in disability and death.

It is no exaggeration to say ‘flattening the curve’ has had a profound impact on how governments and the general public view public health and the provision of healthcare.

Failure to grasp the true nature of Omicron limits our comprehension of the past three years and might impede our future response.

The term ‘textbook’ should not be comforting. Textbooks tell us we can expect SARS-CoV-2 to have a detrimental impact on human health and life expectancy if it is allowed to continue to spread and reinfect the population.

Some people wave away concerns about the long-term effects of COVID-19 by saying, “if it was really bad, the government would take steps to protect people.”

The failure to recognise the ongoing severity of COVID-19 is creating a reality gap that is being filled by groups peddling misinformation.

Our editorial group is comprised of individuals who have an excellent track record of anticipating characteristics of the virus, the disease and the challenges it poses.