In 1854, Dr John Snow figured out what nobody else had: the people dying from Cholera were all drinking the same water.
He managed to convince the authorities to remove the handle from the Broad Street water pump. Sure enough, people stopped dying. It turns out the water was polluted by sewage. His discovery eventually led to clean water in cities all over the world, changing public health forever.
Except soon after the immediate threat had subsided, the authorities decided to replace the pump handle. They had no idea if the water was safe. They ignored the one thing that stopped the spread - not drinking water full of shit. Lessons learned were quickly ignored, and in 1866 the disease spread in the water again, killing thousands.
Sound familiar? Ignoring a deadly disease doesn't end well.
We know how to solve the problem and we already have the tools to do it, but the world has chosen to do nothing.
Future historians will be perplexed by our willingness to knowingly breathe contaminated air, but one day we will take clean air for granted - just like clean water.
Our aim is to accelerate that change.